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Self-Study Quiz: Multiple Choice

Chapter 11: Enterprise Applications and Business Process Integration

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This activity contains 15 questions.

Question 1.
Which of the following is based on a suite of integrated software modules and a common central database?


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Question 2.
Which of the following is considered to be the leading enterprise software vendor?


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Question 3.
After installing an Oracle enterprise system in 1999, Lucent Microelectronics Group shortened its processes that used to take 10 or 15 days to:


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Question 4.
Which of the following is NOT a major supply chain process as defined by SCOR?


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Question 5.
The central objective of supply chain management systems is:


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Question 6.
Determining how much product a business needs to make in order to satisfy all the customers' demands best describes:


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Question 7.
Capabilities of supply chain execution would NOT include:


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Question 8.
The total elapsed time to complete a business process best describes:


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Question 9.
A supply chain driven by production master schedules based on forecasts or best guesses of demand for products best describes a(n):


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Question 10.
Automation of the firm's relationships with its selling partners using customer data and analytical tools to improve coordination and customer sales best describes:


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Question 11.
Which of the following companies would NOT be classified as one of the major CRM application software vendors?


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Question 12.
The marketing of elevated-value products or services to new or existing customers is referred to as:


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Question 13.
The practice of marketing complementary products to customers is known as:


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Question 14.
Sales force automation, call center and customer service support, and marketing automation are types of:


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Question 15.
The new generation of Web-centric enterprise applications is sometimes referred to as:


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