Self-Study Guide

Self-Study Quiz: Multiple Choice

Chapter 4: The Digital Firm: Electronic Business and Electronic Commerce

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This activity contains 15 questions.

Digital firms require:

	massive computer capacities.
	new organizational designs and management processes.
	exceptional flexibility transaction processing systems.
	networks that bypass traditional channels.

In the past, information about products and services was usually:

	controlled by the sales department.
	part of the physical value chain for those products and services.
	available only by mail.
	kept within the boundaries of the company.

The Internet shrinks:

	survival potential in banks.
	symmetrical relationships between businesses.
	information asymmetry.
	time and money factors in financing.

Which of the following Internet business models provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products?

	Portal
	Virtual community
	Online marketplace
	Transaction broker

The information broker Internet business model:

	generates revenue from advertising or from directing buyers to sellers.
	saves users money and time by processing online sales dealings.
	provides a digital environment where buyers and sellers can establish a process for products.
	creates revenue by providing digital content over the Web.

Yahoo! is an example of a:

	search engine.
	portal.
	syndicator.
	directory.

The removal of organizations or business process layers responsible for certain intermediary steps in a value chain is called:

	disintermediation.
	reintermediation.
	customer self-service.
	pure-play.

An organizational department responsible for handling customer service issues by telephone and other channels best describes a:

	customer support center.
	customer complaint desk.
	call center.
	customer training center.

Industry-owned Net marketplaces focus on long-term contract purchasing relationships and on providing common networks and computing platforms:

	for consumers.
	for the unification of the entire industry.
	between non-competing industries.
	for reducing supply chain inefficiencies.

Exchanges are:

	always vertical markets.
	never vertical markets.
	the wholesalers of the Internet.
	third-party net marketplaces.

An example of the use of intranets in finance and accounting is:

	the use of intranet collaboration tools for contact management, discussion forums, document management, and calendars.
	the ability to monitor un-invoiced income or outstanding debt each day.
	allowing employees to manage their own health and pension benefits accounts.
	using a Web-based forecast to maximize the profitability of shelf space for the company's products.

An example of the use of intranets in sales and marketing is:

	the use of intranet collaboration tools for contact management, discussion forums, document management, and calendars.
	the ability to monitor un-invoiced income or outstanding debt each day.
	the provision of data on quality measurements, such as defects and rejects, as well as maintenance and training schedules.
	allowing employees to manage their own health and pension benefits accounts.

Competition between two or more different distribution chains used to sell the products or services of the same company best describes:

	channel conflict.
	marketing conflict.
	distribution conflict.
	supply chain conflict.

A channel conflict occurs when:

	two or more different distribution chains attempt to sell the same product from the same company in the same location.
	a company allows its distributors to set their own prices for products.
	a company competes with its own distributors.
	two or more different distribution chains try to sell the same product on the Internet.

Channel conflict is an especially troublesome issue in business-to-business:

	Banking.
	Advertising.
	supply chains.
	electronic commerce.

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