Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.

Self-Study Quiz: Multiple Choice

Chapter 13: Enhancing Decision Making for the Digital Firm

To receive instant feedback for this self-study quiz, click the Check Answers button. Self-study quizzes are not recorded in your course gradebook, and you may take them as many times as you like. These questions are specific to your textbook and have been provided to reinforce chapter materials.

This activity contains 15 questions.

Question 1.
Changes in the industry and society at large that may affect the long-term and near-term future of the firm is mainly concentrated at this management level:


Open Hint for Question 1 in a new window.
 
End of Question 1


Question 2.
Decisions in which the decision maker must provide judgment, evaluation, and insights into the problem definition would be characterized as:


Open Hint for Question 2 in a new window.
 
End of Question 2


Question 3.
Which type of decision is one for which there may be several "right" answers and there is no precise way to get a right answer?


Open Hint for Question 3 in a new window.
 
End of Question 3


Question 4.
Simon's description of decision making consists of four stages. This stage involves exploring various solutions to a problem.


Open Hint for Question 4 in a new window.
 
End of Question 4


Question 5.
In data mining, events that are linked over time are referred to as:


Open Hint for Question 5 in a new window.
 
End of Question 5


Question 6.
Data mining can allow a firm to develop:


Open Hint for Question 6 in a new window.
 
End of Question 6


Question 7.
Optimization models often use:


Open Hint for Question 7 in a new window.
 
End of Question 7


Question 8.
To make sure the system provides the information managers need, building successful DSSs requires:


Open Hint for Question 8 in a new window.
 
End of Question 8


Question 9.
The results of "what-if" questions asked repeatedly to determine the impact of changes in one or more factors on the outcomes are called:


Open Hint for Question 9 in a new window.
 
End of Question 9


Question 10.
Using a DSS involves several basic types of analytical models. If you wanted to cut advertising by $100 repeatedly so that you could see its relationship on sales, you would be using this model:


Open Hint for Question 10 in a new window.
 
End of Question 10


Question 11.
GDSS consist of three basic elements:


Open Hint for Question 11 in a new window.
 
End of Question 11


Question 12.
The process of helping users see patterns and relationships in large amounts of data by presenting the data in graphical form is called:


Open Hint for Question 12 in a new window.
 
End of Question 12


Question 13.
One problem with understanding the value of GDSS is their:


Open Hint for Question 13 in a new window.
 
End of Question 13


Question 14.
An interactive computer-based system that is used to facilitate the solution to unstructured problems by a set of decision makers working together is called a:


Open Hint for Question 14 in a new window.
 
End of Question 14


Question 15.
The model for analyzing performance that supplements traditional financial measures with measurements from additional business perspectives is called:


Open Hint for Question 15 in a new window.
 
End of Question 15





Pearson Copyright © 1995 - 2010 Pearson Education . All rights reserved. Pearson Prentice Hall is an imprint of Pearson .
Legal Notice | Privacy Policy | Permissions

Return to the Top of this Page